IDEAS WITH CHARACTER

Different brands.
Distinct points of view.

A look at how a focused idea can become a recognizable brand world.

A NOTE ON THE WORK

These are original studio explorations, not commissioned client projects.

EVERYDAY, REIMAGINED.forma.BOTANICAL LIVING / BRAND CONCEPT
01 / ORIGINAL CONCEPT
BOTANICAL LIVING · VISUAL IDENTITY

Forma

A calmer kind of everyday.

The brief
Create a natural, approachable identity for a botanical lifestyle concept.
The direction
A warm serif wordmark, botanical geometry and a restrained green palette create a calm, consistent visual language.
Explore a direction for your brand
BUILT TO MOVE YOU.off
scriptBE A LITTLE LESS ORDINARY.
02 / ORIGINAL CONCEPT
CULTURE & LIFESTYLE · BRAND EXPRESSION

Offscript

Built to stand apart.

The brief
Explore an expressive identity for a lifestyle concept with an independent point of view.
The direction
Bold type and a direct orange palette create a flexible identity for posters, social content and everyday brand communication.
Explore a direction for your brand
AN OPEN INVITATION.Else
where.STAY CURIOUS. STAY AWHILE.
03 / ORIGINAL CONCEPT
HOSPITALITY · BRAND WORLD

Elsewhere

An invitation to explore.

The brief
Develop a welcoming identity for a hospitality concept centered on curiosity and discovery.
The direction
A quiet serif wordmark, open space and a simple globe motif create an understated sense of place.
Explore a direction for your brand
LET’S BUILD SOMETHING THAT MATTERS

What could your brand become?

Bring us your ambition. We’ll help find the direction that makes it distinct.

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